Post by account_disabled on Feb 24, 2024 15:12:18 GMT 5.5
Over the years we have managed numerous editorial projects, each different from the other and with specific needs. Among the most stimulating challenges we have faced are undoubtedly the strategies aimed at intercepting different targets . What does this mean exactly? It means taking care of the communication of a company that addresses different customers and interlocutors through the creation of targeted content for each target. This is to ensure that the company achieves its business objectives more easily. Child's play? Not really, but certainly (at least for us!) it is always an adventure that motivates and excites us, because it requires technical knowledge and analytical skills , together with a good dose of creativity and imagination : a job where you don't get bored. easily and requires a good mix of skills If your company also needs to create an editorial project (for example a company blog ) that speaks to different audiences, in this article we will illustrate the most important aspects you need to know to judge the strategy proposed by the agency or professional in charge of do the work.
What factors need to be considered? How many things need to be set in motion Middle East Phone Number List for a project like this? Let's find out together! The importance of knowing the targets WELL Every communication project (whether it is aimed at one or more targets makes no difference) must always start from the analysis of the target audience . This step - also known as buyer persona study - defines the profile of the company's typical customer and is the basis of any strategy: to decide what to publish (but also how and when) it is essential to know precisely who you are targeting . In an editorial project that speaks to different targets this step can become more complex and delicate. For each audience , in fact, it is necessary to identify the "typical" user . What does it mean in concrete terms? It means understanding what interests him, what his concerns are, what questions he asks himself, what he wants. Understanding the motivations and problems that that public wants to solve, in fact, is fundamental to building effective communication, capable of involving them. The next challenge will be to develop an editorial planning that includes specific content for each target , capable of answering the questions we have identified.
We already know what you are wondering and the answer is no, it is not worth publishing the same content for everyone! If target A and target B have different needs, we will not be able to give them the same thing because, by doing so, we will not be able to satisfy either of them. As a result, it will also be difficult to get what we want from them. As we will see better shortly, in fact, an editorial project always has objectives for the company: to achieve them, however, it is necessary to build "tailor-made" content . Attention must be maximum when the company operates in both the B2C and B2B sectors and the editorial strategy is aimed at both targets (private individuals in the case of B2C, companies and professionals in the case of B2B) . In this case it will be even more important to differentiate the contents so that they respond to the needs of these very distant audiences: it is not just a matter of choosing different topics , but also of evaluating the language to use and the most appropriate channels , for example. Define precise objectives for each target As we said, the development of an editorial project serves to achieve specific business objectives. In fact, a company does not invest in such a strategy for the simple sake of publishing content but for a purpose.
What factors need to be considered? How many things need to be set in motion Middle East Phone Number List for a project like this? Let's find out together! The importance of knowing the targets WELL Every communication project (whether it is aimed at one or more targets makes no difference) must always start from the analysis of the target audience . This step - also known as buyer persona study - defines the profile of the company's typical customer and is the basis of any strategy: to decide what to publish (but also how and when) it is essential to know precisely who you are targeting . In an editorial project that speaks to different targets this step can become more complex and delicate. For each audience , in fact, it is necessary to identify the "typical" user . What does it mean in concrete terms? It means understanding what interests him, what his concerns are, what questions he asks himself, what he wants. Understanding the motivations and problems that that public wants to solve, in fact, is fundamental to building effective communication, capable of involving them. The next challenge will be to develop an editorial planning that includes specific content for each target , capable of answering the questions we have identified.
We already know what you are wondering and the answer is no, it is not worth publishing the same content for everyone! If target A and target B have different needs, we will not be able to give them the same thing because, by doing so, we will not be able to satisfy either of them. As a result, it will also be difficult to get what we want from them. As we will see better shortly, in fact, an editorial project always has objectives for the company: to achieve them, however, it is necessary to build "tailor-made" content . Attention must be maximum when the company operates in both the B2C and B2B sectors and the editorial strategy is aimed at both targets (private individuals in the case of B2C, companies and professionals in the case of B2B) . In this case it will be even more important to differentiate the contents so that they respond to the needs of these very distant audiences: it is not just a matter of choosing different topics , but also of evaluating the language to use and the most appropriate channels , for example. Define precise objectives for each target As we said, the development of an editorial project serves to achieve specific business objectives. In fact, a company does not invest in such a strategy for the simple sake of publishing content but for a purpose.