Post by juthi52943 on Dec 24, 2023 11:30:43 GMT 5.5
A path that some companies are already taking. For example, Barilla has created a ' Playlist Timer ' on Spotify which allows you to monitor the cooking of pasta. You select the type of playlist based on the pasta you are cooking, once the songs are finished the pasta is ready! Brilliant strategy to say the least! We can therefore define this strategy as an evolution of sound branding, which allows us to bring the consumer even closer and enter into their daily lives.
For large brands it is a way to improve customers' customer experience and strengthen brand identity . -sized businesses, implementing this sound branding strategy is not at all simple, it would require in-depth Job Function Email List study and important investments, but the underlying concept is to make your brand unique. Making your company recognizable is the only way to positively influence the emotional, motivational and sensorial aspects that lead to the purchase of the product.
In conclusion, sound marketing is a strategy that will develop more and more: we started from the importance of the visual, through visual elements that stimulate interaction with a brand's products and services, today this is no longer enough. In fact, we have arrived at a stimulation that affects other senses, such as hearing (sound marketing) and smell through olfactory marketing . Make your company heard! “Attention shoppers.
For large brands it is a way to improve customers' customer experience and strengthen brand identity . -sized businesses, implementing this sound branding strategy is not at all simple, it would require in-depth Job Function Email List study and important investments, but the underlying concept is to make your brand unique. Making your company recognizable is the only way to positively influence the emotional, motivational and sensorial aspects that lead to the purchase of the product.
In conclusion, sound marketing is a strategy that will develop more and more: we started from the importance of the visual, through visual elements that stimulate interaction with a brand's products and services, today this is no longer enough. In fact, we have arrived at a stimulation that affects other senses, such as hearing (sound marketing) and smell through olfactory marketing . Make your company heard! “Attention shoppers.